LET'S GET MOVING

Onward / Upward / Forward

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GO! GO! GO!

Forward is the only direction we know

Allez Allez Allez is a call to action – to move, to play, to push. We are here to celebrate your athletic spirit and cheer you on.

Breathe Train Push Focus Feel Scream Soar Live

TOGETHER

LET'S MOVE MILES

The Power of a Strong Community

Athletes from every part of India

Our country has some of the very best athletes and sports professionals. Dedicated. Disciplined. Focused. And raring to GO GO GO! We're here to celebrate and cheer this undefeatable spirit.

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Step by Step /// Rep by Rep

Going the distance

INTERVIEWS, NOTES, INSIGHTS

Stories and Guides

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Guide to swimming

Guide to swimming

Swimming is a versatile and enjoyable activity that can be done for fitness, leisure, or competition. There are various types of swimming styles, each with its own technique and focus. Here’s a gui...

Guide to running

Guide to running

Running is a diverse and versatile activity, and there are different types of running based on intensity, terrain, distance, and training goals. Whether you're a beginner or an experienced runner, ...

Guide to preventing and managing chafing

Guide to preventing and managing chafing

Chafing occurs when skin rubs against skin or clothing, leading to irritation, redness, and discomfort. It can happen anywhere, but common areas include the thighs, underarms, nipples, and the area...